The rise of digital-based jobs has helped overcome the challenges brought by the pandemic, realigning companies to embrace the new normal. The development of digital tools and career platforms has empowered Filipino workers to find overseas opportunities, with some job platforms in the Philippines enabling freelancers to participate in diverse global gigs. According to a World Bank report, the Philippine government has also launched career information systems to identify, measure, and promote green jobs that will contribute to the country’s economic growth.

Let’s use this data to craft effective strategies for attracting top Filipino talent through the enhancement of career platforms which will be further discussed in the next paragraphs.

Why are career platforms helpful in today’s job market?

Career platforms today provide job seekers a glimpse of the company they want to work with. The values, culture, and achievements are presented to attract potential candidates who have similar principles and expectations. And here are the factors why you need to understand the value of career platforms:

Strengthen employer branding and communication

It’s important to note that not all job seekers have the same grounds and perceptions. The Philippines is known for upholding its culture and values, and incorporating these elements into your company’s story is essential for distinguishing your brand from the competition.

Career platforms provide the avenue for:

• Company core values, vision, and mission statements
• Corporate Social Responsibilities (CSR) and other sustainable environmental, social, and local programs
• Employees’ success stories as well as client or customer testimonials
• Advocacy for work-life balance for Filipino workers

Easier and more seamless talent acquisition

The use of career platforms will guide companies in redefining their job offerings, making them more interesting and favorable to the job hunter’s liking. With the pressure of the competitive labor market, career sites deliver the best methods to connect you with top talents, especially with the aid of information systems and Artificial Intelligence (AI).

Lower cost associated with hiring

Career sites for job seekers serve as the extension of your recruitment efforts, as you don’t need to allocate many resources to advertise your job hiring activities. You can promote job openings online specifically through social media and direct-chat career platforms like Bossjob. This approach not only cuts costs but also helps convert visitors into applicants or supports business-to-business strategies to achieve similar objectives.

Basic essential tips to attract job seekers through career platforms

Accompany your recruitment journeys with these tips for upgrading and optimizing your career platforms or pages:

Define clear and compelling job descriptions

A detailed job description helps job seekers understand the objective of the role. Aside from describing the role, there’s also a need to outline the responsibilities and the expectations of the company from those who need help getting a job. You may also include a brief background of the company to emphasize authority and legitimacy by providing videos, infographics, and related photos.

Ensure that job seekers meet the requirements for eligibility and work ethics. This helps protect your company from irrelevant applications and potential scammers.

Offer competitive compensations, benefits, and flexible work arrangements

Job seekers often rely on competitive compensation packages, especially since many Filipinos prefer working in their hometowns but may seek better financial opportunities. Either they go to cities in Metro Manila or pave their way to working abroad. However, with the increasing number of home-based jobs, some would prefer to work from home and enjoy flexible work arrangements.

Including flexible work hours or a hybrid setup in your job postings, would likely find the interested applicant who can be also adaptable and dependable anytime.

Establish a transparent and structured hiring process

What you need to do during the hiring process is for the applicant to know where you’re taking them. It’s important to be transparent on the career platforms. Fortunately, some sites have established systems that provide a clear, step-by-step overview of the process, from gathering information to chatting, negotiating, and beyond.

Optimize your career site for mobile-compatibility

Be technical when optimizing your job postings on career platforms to achieve quality engagement. Job seekers often refine their search to find positions that match their skills and are more likely to engage with well-optimized listings. On a side note, make sure that the career site is compatible with mobile phones either iOS or Android, and easy to navigate.

Utilize effective content marketing and search engine optimization (SEO) to target potential candidates more efficiently. Share the job posting link across your social media platforms and include compelling call-to-action statements.

Secure your top talent on the spot!

All strategies discussed are designed and coherently integrated into Bossjob’s career platform. From posting your job listings to hiring the best applicant, Bossjob ensures you don’t miss a step.

Be a Bossjob employer today and leverage AI-driven talent recommendations, connect immediately, all without cost. Download the app to access talent anytime, anywhere!