SINGAPORE, August 14, 2023 β Following its launch in the Japanese market, Bossjob, a chat-first, AI-powered career platform, further accelerates its global brand and mission by introducing the Big Bonus Hustle for employers. Big Bonus Hustle is an online cash reward campaign inviting employers and HR professionals across all its serviced markets to participate in sharing $100,00 USD cash reward.
Bossjobβs recruitment platform is centred around the direct hiring model, a model that has been successfully validated among employers in the Philippines. At present, Bossjob is expediting its global expansion into Singapore, Japan, Indonesia, Hong Kong, and other locations.
$100,000 USD Cash Reward for Successful Bossjob Employers
From August 1, 2023, to October 31, 2023, the stipulated period for the Big Bonus Hustle, participants stand to share a $100,000 USD cash reward by completing specific tasks. The campaign is open to all registered employers on Bossjob in the Philippines and other countries like Singapore, Indonesia and Japan, who qualify after having their company verified on the platform.
Participants can earn points through performance and task completion, where 100 points can be exchanged for $1 USD in cash. A maximum of 10,000 points, equivalent to $100 USD, can be obtained for completing a single task. In onboarding tasks, each participants has the opportunity to earn 20 points for uploading personal information and improving company details. Engaging in conversations and responding to candidate greetings on Bossjob yields 5 daily points, while daily gift baskets randomly distribute between 1 and 5 points.
To add excitement to the event, Bossjob also introduces the Top Bonus Hustlers, a KPI competition segment, offering an additional 20 points for the top 50% of players on the weekly leaderboard. What makes the event truly captivating is the opportunity it presents for inviting new users to join Bossjob. Successfully inviting a company can yield 10,000 points, equivalent to $100 USD, with no upper limit on the number of invitations. Consequently, the more active employers are, the more candidates they hire, and the more new employers they recommend, the greater the cash rewards they receive.
As of August 6th, the cash reward for the top-ranking participant on the leaderboard has exceeded $1,000 USD and continues to rise.
Replicating Success in the Philippines
The enthusiasm of campaign participants is not only due to the allure of cash incentives but also stems from Bossjob’s product stickiness and employer engagement, which is essential for retaining long-term users and clients.
The concept of Big Bonus Hustle campaign was set in motion by the market’s validation of Bossjob’s successful innovative MDD model, ‘Mobile + Direct Chat + AI Matching. Bossjob introduced online chatting as a key element in the hiring process, using advanced technologies like AI algorithms and big data, to recommend highly suitable candidates to companies and job opportunities to job seekers. As a result, this approach has significantly improved the accuracy of matching for both employers and job seekers, reducing information asymmetry and ultimately making the job search and recruitment process more efficient.
Bossjob has been operating this model in the Philippines recruitment market, with a registered user base of over 3.5 million. Notably, job seekers have shown a high level of engagement with chat opening rates exceeding 80%. Meanwhile, employer response rates range between 60% to 80%, and job matching rates stand at approximately around 50%. These positive statistics in the Philippines market serve as validation for Bossjob’s direct hiring model and its plans for global expansion.
Accelerating Global Expansion: Lowering Costs and Boosting Efficiency for Employers
Talent competition is a key topic in today’s competition among global economies. Despite the technology industry globally dealing with growth slowdowns and even significant layoffs, the demand for talent remains high among local veteran companies, startups, and multinational enterprises, fueled by population growth, digital developments, and the development of the mobile internet industry in places like Singapore and other Southeast Asia countries.
According to the “Global Think Tank Dynamics” research report shows that Singaporeβs Class A office rental prices are reaching historical highs of the past decade, and tech talents are highly in demand. Additionally, based on the “Survey on IT Talent Supply and Demand” by the Ministry of Economy, Trade, and Industry, the IT industry in Japan predicts a shortage of 450,000 talent by 2030, with the maximum reaching 790,000 and the minimum at 160,000. This talent gap emphasizes the significance of high-quality talents and the efficiency of matching on recruitment platforms, providing strategic opportunity for the implementation and promotion of Bossjob’s global strategy.
Bossjob’s Co-founder Kiat How Quak believes that Bossjob holds advantages in terms of talent, products, and efficiency. With over 3.5 million talent pool across multiple countries in Southeast Asia, Bossjob boasts a large and diverse talent pool, capable of fulfilling recruitment needs across various industries. Through its direct chat features, employers and job seekers can communicate anytime, anywhere, reducing intermediary steps and unnecessary processes for a better experience.
The Big Bonus Hustle is ongoing until October 31, 2023, or as long as the bonus pool lasts. For more information, interested parties can join the Big Bonus Hustle campaign on Bossjob.
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About Bossjob
Bossjob is a chat-first, AI-powered hiring platform in Southeast Asia. Bossjob is the first online recruitment mobile software in the world to introduce an online direct hire model and precise talent matching on a global scale. This allows bosses and talents to communicate directly via chat. The Bossjob mobile app is available to download for free on both App Store and Google Play.
